The launch of Rocket Mortgage from Quicken Loans put traditional mortgage lenders on notice: If you want to compete, you better provide borrowers with faster lending decisions and a streamlined application process. As a result, lenders are feeling the pressure to improve the borrower experience. One of the best ways to do just that is to dive into the world of mortgage loan officer key performance metrics. Learning how to harness the power behind key performance indicators (KPIs) can build stronger mortgage loan officers that in turn provide a better…
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