While customers are increasingly adopting online and mobile banking, many still prefer the branch for opening accounts or for big-ticket transactions like mortgages. Brick-and-mortar branches also provide one of the best opportunities for banks to deepen their customer relationships, cross-sell products and services, and build their brand. Retail branches will continue to play an important role for banks in acquiring accounts and serving customers, but banks will need to tweak and refine their branch strategies to deliver a better customer experience while keeping operating costs in check. However, as one…
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