Print Publishing KPIs, Metrics & Benchmarks

KPIs & Metrics to Measure and Manage Print Publisher Performance

Print Publishing

Buy Print Publishing KPI Benchmarking “Data-as-a-Service” Products from Opsdog

Opsdog.com sells Print Publishing KPI and benchmarking data in three different ways.

  1. Comprehensive Print Publishing KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
    • Price range is from $750-$2000 per report
    • Instant download
  2. Individual Print Publishing KPI benchmarks that contain 1 benchmarked KPI –
    • Price range is $50-$65 per individual benchmarked KPI
    • Instant download
  3. Custom Print Publishing benchmarking KPI Data-as-a-Service projects and consulting engagements
    • 3-10 week long KPI benchmarking projects
    • Price varies based on scope
    • Hybrid on-site/off-site low-cost model

Browse Instant Download Print Publishing KPI and Benchmarking Products for Purchase Below

KPI's & Data 

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Audience Reach

The number of individuals (or households) in a target market(s) who were exposed at least once to an advertisement over a certain period of time divided by the total number of individuals in...

KPI Type : Quality

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Total Number of Visits

The total number of visitors landing on a website over a certain period of time.

KPI Type : Volume

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Number of Unique Visits

The total number of unique (i.e., non-repeat) visitors landing on a website over a certain period of time.

KPI Type : Volume

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Number of New York Times Bestsellers

The number of books published by the company that appear on the New York Times Bestsellers lists over a certain period of time.

KPI Type : Quality

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Percentage of Electronic Sales

The dollar amount of sales that come from electronic publications (books, magazines, etc.) divided by the total dollar amount of sales over the same period of time, expressed as a percentage...

KPI Type : Quality

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Subscription Renewal Rate

The number of customers who renew their subscription divided by the total number of customers whose subscriptions are eligible for renewal over the same period of time (i.e., customers whose...

KPI Type : Quality

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Percentage of Profitable Book Titles

The total number of published books that earn a profit divided by the total number of books published over the same period of time, expressed as a percentage.

KPI Type : Quality

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Number of Books Sold

The number of books (electronic and hard-copy) sold by the company over a certain period of time.

KPI Type : Volume

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Number of Imprints

The total number of imprints (i.e., brands or trade names) that are under management by the publisher at a certain point in time.

KPI Type : Volume

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Total Number of Pages in Newspaper

The total number of pages contained in a newspaper (including supplements and add-ons).

KPI Type : Volume

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Number of Daily Newspapers in Portfolio

The total number of daily publications that are under the company's management at a certain point in time.

KPI Type : Volume

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Percentage of Content Revisions

The number of content pieces (includes periodicals, blog posts, magazine columns, manuscripts, etc.) that are edited and revised (typically by an editor and the content's author) before the...

KPI Type : Quality

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Response by Ad Size

The ratio of reader responsiveness to the size of an advertisement (e.g., full-page, half-page, quarter-page, etc.), whether the advertisement is displayed on print or online mediums.

KPI Type : Quality

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Average Subscription Length (Digital)

The average length of time (measured in months) that a customer subscribes to the company's digital publications (this includes online magazines, blogs, online newspapers, etc.) over a certa...

KPI Type : Quality

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Average Subscription Length (Print)

The average length of time (measured in months) that a customer subscribes to the company's print publications (this includes newspapers, magazines, etc.) over a certain period of time.

KPI Type : Quality

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Opportunity Win Rate

The number of qualified leads or opportunities generated that result in a sale divided by the total number of qualified leads, or opportunities, generated over the same period of time, as a...

KPI Type : Quality

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Advertising Revenue as a Percentage of Total Revenue

The dollar amount of revenue earned from selling advertising space divided by the total revenue earned by the company over the same period of time, expressed as a percentage.

KPI Type : Revenue

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Average Deal Size

The total dollar amount of sales revenue earned by the company divided by the total number of deals (i.e., number of sales, number of contracts, etc.) made by the company over the same perio...

KPI Type : Revenue

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Per Column Inch Rate

The rate (in dollars) at which the company charges advertisers based on the number of columns (width) the ad takes up and the length (i.e., depth) of the ad in inches.

KPI Type : Revenue

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Advertisements per Issue

The total number of advertisements included in a publication (magazine, newspaper, etc.) divided by the total number of issues published over the same period of time.

KPI Type : Volume

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Number of Advertisers

The number of active relationships/contracts that the company has with advertisers at a certain point in time.

KPI Type : Volume

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Rate Base

The circulation of magazines/newspapers (print only) that is guaranteed to advertisers and is used to set advertising rates. Actual circulation is typically higher than the rate base.

KPI Type : Volume

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New Accounts Onboarded

The total number of new customer accounts that are onboarded by the Account Development & Management function over a certain period of time.

KPI Type : Volume

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