Print Publishing KPIs, Metrics & Benchmarks

What are Print Publishing KPIs?

Print publishing Key Performance Indicators (KPIs) and metrics focus on measuring the performance of the information publishing process. News, business data, sports information, it’s all changing and fast. With ever-expanding technological advances in the industry, these KPIs often touch on functions related not just to printing and production costs, but also web development and editorial functions, among others. Print publishing KPIs can inform decisions on everything from electronic sales to editing time.

Braving a New World with Print Publishing KPIs

Publishing companies must balance the measurement of different metrics for different functions. Simply measuring the number of copies hitting shelves is not enough anymore. The scope of print publishing KPIs has expanded far beyond just measuring a KPI such as total number of newspapers in a portfolio. Now, publishing companies use KPIs and metrics to track the operational performance of publishing in both print, digital, and even interactive media. These KPIs provide insights that improve editorial, production, printing, circulation, and web design and development.

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The Secret Weapon: Top 6 Print Publishing KPIs

The name of the game might have changed slightly, but the key pieces are still in play. Print publishing metrics offer concrete ways to measure your company’s success. Unfortunately, publishing companies can find choosing the correct print publishing KPIs to track and collect structured data to be a challenge in the face of a rapidly changing industry.

Here are 6 print publishing KPI examples that reflect the changing nature and large scope of the industry:

1. 1.Percentage of Electronic Sales
2. 2.Average Subscription Length (Digital and Print)
3. 3.Editing Cycle Time
4. 4.Moderator Staffing Ratio
5. 5.Total Volume: Digital Subscribers
6. 6.Cost Per Article Published

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KPI's & Data

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Production Attainment

The number of units manufactured by the company (on an assembly line, the manufacturing floor, etc.) divided by target production output over a certain period of time, as a percentage.

KPI Type : Productivity

Formula : (Actual Production Output in Units / Target Production Output in Units) *100

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Scrap Rate

The number of units produced that must be scrapped because of product defects or errors divided by the total number of units produced by the manufacturing group over the same period of time,...

KPI Type : Quality

Formula : (Number of Units Scrapped / Total Number of Units Produced) * 100

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Public Relations (PR) Expense as a Percentage of Total Marketing Expense

The expense incurred by the Public Relations (PR) function divided by the total expense incurred by the company's Marketing Department over the same period of time, as a percentage.

KPI Type : Cost

Formula : (Expense Incurred by the PR Function / Total Expense Incurred by the Marketing Department) * 100

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Print Publishing KPI Encyclopedia

This document defines over 50 print publishing company metrics, or KPIs, covering the Editorial, Content Production, Content Management, Web Development and Printing & Production functions....

Type : KPI Encyclopedia

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Technical Edits as a Percentage of Total Edits

The total number of edits involving the factual and technical makeup of the content (e.g., grammatical mistakes, misspellings, incorrect punctuation, inconsistencies in usage, incorrect term...

KPI Type : Quality

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Total Volume: Digital Subscribers

The total number of subscribers to the company's digital publication at a certain point in time.

KPI Type : Volume

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Readability Score

A readability score indicates, on a scale of 0 to 120, how difficult a passage in English is to understand. Such scores are typically the result of the Flesch Reading Ease and the Flesch-Ki...

KPI Type : Quality

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Number of Reports Retracted

The total number of news reports (TV, newspaper, online, etc.) that were retracted due to false information over a certain period of time.

KPI Type : Volume

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Editing Cycle Time

The average number of days required to complete the editing of a publication, from the time that the publication is received by the Editorial function until the time that the publication is...

KPI Type : Service

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Percentage of Photographs Published

The number of photographs that are used in publications by the Production function divided by the total number of photographs taken over the same period of time, expressed as a percentage.

KPI Type : Quality

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Page Layout Cycle Time

The number of hours required to determine the page layout (i.e., the placement of stories, pictures, graphics, etc.) of a newspaper, magazine, or book, from the time the graphic designers me...

KPI Type : Service

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Total Volume: Graphic Production

The total number of graphic designs produced over a certain period of time.

KPI Type : Volume

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Time to Publish

The total number of calendar days required to publish a piece of content (includes periodicals, online articles, magazine articles, books, etc.), from the conception of the content piece (id...

KPI Type : Productivity

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Percentage of On-Time Publications

The number of publications that are completed before their established deadline divided by the total number of publications completed over the same period of time, expressed as a percentage.

KPI Type : Productivity

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Percentage of Publications Under Budget

The number of publications that are completed under the established budget divided by the total number of publications completed over the same period of time, expressed as a percentage

KPI Type : Quality

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Number of Reports Syndicated

The total number of news reports (TV, newspaper, online, etc.) that were written by the company but redistributed (i.e., syndicated) to other news outlets, such as other media companies or l...

KPI Type : Volume

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Newsprint Cost per Page

The total cost of newsprint paper divided by the total number of pages produced over the same period of time.

KPI Type : Cost

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Proofs per Publication (Books)

The total number of proofs (prototype publication pieces that allow for last minute changes/edits) that are produced for review by management divided by the number of publications produced b...

KPI Type : Volume

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Newsprint Consumption

The total amount of newsprint used (measured in metric tons) for publishing over a certain period of time.

KPI Type : Volume

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Supercalendared Paper Consumption

The total amount of supercalendared used (measured in metric tons) for publishing over a certain period of time.

KPI Type : Volume

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Distribution Expense as a Percentage of Total Expense

The expense incurred by the company related to the distribution of their publications divided by the total expense incurred by the company over the same period of time, as a percentage.

KPI Type : Cost

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Percentage of Publications Distributed to Retailers

The number of publication units (newspapers, magazines, books, etc.) distributed to retailers and distributors divided by the total number of publication units created over the same period o...

KPI Type : Quality

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Subscription Revenue as a Percentage of Total Revenue

The dollar amount of revenue earned from subscriptions divided by the total revenue earned by the company over the same period of time, expressed as a percentage.

KPI Type : Revenue

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Retail Sales as a Percentage of Total Sales

The dollar amount of sales earned from retail outlets (i.e., newsstands, convenience stores, pharmacies, etc.) divided by the total dollar amount of sales earned over the same period of time...

KPI Type : Revenue

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Total Volume: Publication Pitches

The total number of publication sales pitches made to retailers and distributors over a certain period of time.

KPI Type : Volume

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Newspaper Circulation (Non-Digital)

The average number of newspapers that the company distributes in an average day. This KPI does not include digital subscriptions.

KPI Type : Volume

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Moderator Staffing Ratio

The number of company-wide employees divided by the total number of moderators working for the company at the same point in time, expressed as a ratio (e.g., total employees per moderator)....

KPI Type : Organization

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Percentage of User Engagement

The number of users registered with the company's website who provided one or more comments within online content published by the company divided by the total number of registered users ove...

KPI Type : Quality

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Number of Weekly Newspapers in Portfolio

The total number of weekly publications that are under the company's management at a certain point in time.

KPI Type : Volume

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Impressions per Campaign

The total number of views (i.e., impressions) generated by a single marketing campaign over a certain period of time. Segment based on campaign type, channel, and/or content type to compare...

KPI Type : Quality

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