Marketing KPIs, Metrics & Benchmarks

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KPI's & Data

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Average Time on Page

The amount of time that visitors stay on a single web page during the course of one visit to a website divided by the total number of visitors said web page receives over the same period of...

KPI Type : Quality

KPI's & Data

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Percentage of Return Visits

The number of visits a website receives that are return visits divided by the total number of visits a website receives over the same period of time, as a percentage.

KPI Type : Quality

KPI's & Data

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Revenue per Visit (RPV)

The total amount of revenue generated through a website or application divided by the number of visits to that website or application over the same period of time.

KPI Type : Revenue

KPI's & Data

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Response Rate: Print Marketing

The number of positive responses (set meeting, request more information, etc.) generated by print marketing campaigns divided by the total number of sales leads who received a print marketin...

KPI Type : Quality

KPI's & Data

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Customer Acquisition Cost (CAC): All Channels

The total marketing and sales expense (wages, advertising spend, overhead) incurred by the Marketing Department (through all channels) divided by the number of new customer acquired through...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): All Direct Channels

The total cost of marketing/advertising campaigns through direct channels (email, phone, direct mail) divided by the number of new customers acquired through direct channels over a certain p...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Direct Mail

The total cost of direct mail campaigns divided by the number of new customers acquired through the direct mail channel over a certain period of time.

KPI Type : Cost

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KPI's & Data

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Customer Acquisition Cost (CAC): Email

The total cost of email marketing campaigns divided by the number of new customers acquired through the email marketing channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Phone

The total cost of phone-based marketing campaigns divided by the number of new customers acquired through the phone marketing channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): All Traditional Channels

The total cost of marketing/advertising campaigns through traditional channels (TV, radio, print and outside ads) divided by the number of new customers acquired through traditional channels...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): All Television

The total cost of television marketing campaigns (includes syndicated, cable and broadcast TV) divided by the number of new customers acquired through the TV advertising channel over a certa...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Syndicated Television

The total cost of syndicated television marketing campaigns divided by the number of new customers acquired through the syndicated TV advertising channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Broadcast Television

The total cost of broadcast television marketing campaigns divided by the number of new customers acquired through the broadcast TV advertising channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Cable Television

The total cost of cable television marketing campaigns divided by the number of new customers acquired through the cable TV advertising channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Outside Ads

The total cost of outside marketing campaigns (e.g., billboards) divided by the number of new customers acquired through outside ads over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Radio

The total cost of radio marketing campaigns divided by the number of new customers acquired through the radio advertising channel over a certain period of time.

KPI Type : Cost

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KPI's & Data

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Customer Acquisition Cost (CAC): Print

The total cost of print advertising campaigns (i.e., newspapers, magazines) divided by the number of new customers acquired through the print advertising channel over a certain period of tim...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): All Digital Channels

The total cost of marketing campaigns across all digital channels (social media, SEO, paid search, display ads and online video) divided by the number of new customers acquired through digit...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): SEO (Organic Search)

The total cost of search engine marketing (SEO) campaigns divided by the number of new customers acquired through the organic search channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Paid Search

The total cost of paid search marketing (e.g., Google AdWords) campaigns divided by the number of new customers acquired through the paid search channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Display Ads

The total cost of online display advertising campaigns divided by the number of new customers acquired through the display ad channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Social Media (All Platforms)

The total cost of social media advertising campaigns across all platforms (e.g., Facebook, Twitter, etc.) divided by the number of new customers acquired through the social media marketing c...

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Facebook

The total cost of Facebook marketing campaigns divided by the number of new customers acquired through Facebook over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Twitter

The total cost of Twitter marketing campaigns divided by the number of new customers acquired through Twitter over a certain period of time.

KPI Type : Cost

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KPI's & Data

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Customer Acquisition Cost (CAC): LinkedIn

The total cost of LinkedIn marketing campaigns divided by the number of new customers acquired through LinkedIn over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Instagram

The total cost of Instagram marketing campaigns divided by the number of new customers acquired through Instagram over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Online Video

The total cost of online video marketing campaigns (i.e., YouTube, etc.) divided by the number of new customers acquired through online video ads over a certain period of time.

KPI Type : Cost

KPI's & Data

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Lifetime Customer Value (LTV)

The average amount of revenue generated throughout the company's relationship with a single customer. Average length of customer retention, average transaction value, and average number of t...

KPI Type : Revenue

KPI's & Data

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Lifetime Customer Value (LTV) to Customer Acquisition Cost (CAC) Ratio

The average amount of revenue generated by a single customer relationship over a certain period of time divided by the average cost to acquire a single customer through marketing efforts; ex...

KPI Type : Quality

KPI's & Data

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Pages per Visit

The number of web pages a website visitor views during the course of a single session divided by the total number of visitors a website receives over the same period of time.

KPI Type : Quality

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