Insurance KPIs, Metrics & Benchmarks

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Opsdog.com sells Insurance KPI and benchmarking data in three different ways.

1. Comprehensive Insurance KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
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   • Price range is $50-$65 per individual benchmarked KPI
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   • 3-10 week long KPI benchmarking projects
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KPI's & Data

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Policies In-Force: Fire

The total number of active fire insurance policies managed by the insurance firm at a certain point in time.

KPI Type : Volume

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Policies In-Force: Health

The total number of active health insurance policies managed by the insurance firm at a certain point in time.

KPI Type : Volume

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Policies In-Force: Life

The total number of active life insurance policies managed by the insurance firm at a certain point in time.

KPI Type : Volume

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Policies In-Force: Personal Lines

The total number of active personal insurance policies (i.e., non-commercial homeowners insurance, renters insurance, health insurance, automobile insurance, etc.) managed by the insurance f...

KPI Type : Volume

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KPI's & Data

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Policyholders per Insurance Agent

The total number of policyholders (in-force customers) divided by the total number of insurance agents (captive and independent) selling the firm's products.

KPI Type : Productivity

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Policyholders per Captive Insurance Agent

The total number of policyholders (in-force customers) divided by the total number of captive insurance agents selling the firm's products.

KPI Type : Productivity

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Policyholders per Independent Insurance Agent

The total number of policyholders (in-force customers) divided by the total number of independent (non-captive) insurance agents selling the firm's products.

KPI Type : Productivity

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Gross Premiums Written per Independent Insurance Agent

The total written premium for the insurance firm over a certain period of time divided by the number of independent (non-captive) insurance agents selling the firm's products. Gross Premiums...

KPI Type : Productivity

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Gross Premiums Written per Captive Insurance Agent

The total written premium for the insurance firm over a certain period of time divided by the number of captive insurance agents selling the firm's products. Gross Premiums Written includes...

KPI Type : Productivity

KPI's & Data

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Gross Premiums Written per Insurance Agent

The total written premium for the insurance firm over a certain period of time divided by the number of insurance agents (captive and independent) selling the firm's products. Gross Premiums...

KPI Type : Productivity

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Gross Premiums Written per Employee

The total written premium for the insurance firm over a certain period of time divided by the number of employee working within the insurance company or agency. Gross Premiums Written includ...

KPI Type : Revenue

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Total Revenue per Insurance Agent

The total revenue generated by the insurance firm (across all insurance products/lines) over a certain period of time divided by the number of insurance agents (captive and independent) sell...

KPI Type : Revenue

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KPI's & Data

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Total Revenue per Captive Insurance Agent

The total revenue generated by the insurance firm (across all insurance products/lines) over a certain period of time divided by the number of captive insurance agents selling the firm's pro...

KPI Type : Revenue

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Total Employees: Insurance Agents

The total number of insurance agents (captive and independent ) selling the firm's products at a certain point in time. Agent headcount may be segmented by location, product or team.

KPI Type : Organizational

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Total Employees: Captive Insurance Agents

The total number of captive insurance agents selling the firm's products (across all insurance products/lines) at a certain point in time.

KPI Type : Organizational

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Total Employees: Independent Insurance Agents

The total number of independent (non-captive) insurance agents selling the firm's products (across all insurance products/lines) at a certain point in time.

KPI Type : Organizational

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Total Revenue: Commercial Lines

The total revenue generated through the firm's commercial insurance products (i.e., federal flood insurance, commercial auto insurance, workers compensation insurance, etc.) over a certain p...

KPI Type : Revenue

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Total Revenue: Personal Lines

The total revenue generated through the firm's personal insurance products (i.e., non-commercial homeowners insurance, renters insurance, health insurance, automobile insurance, etc.) over a...

KPI Type : Revenue

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Total Premium Earned

The total premiums paid by policyholders to the insurer over a certain period of time that apply to the "expired" portion of the insurance policy. For example, at the end of the sixth month...

KPI Type : Revenue

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Total Expense: Investment Management

The total expense incurred by the Investment Management function or firm over a certain period of time. Total expense includes labor, benefits, occupancy, and technology costs.

KPI Type : Cost

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Total Revenue: Investment Management

The total revenue generated by the Investment Management function or firm over a certain period of time.

KPI Type : Revenue

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Total Assets: Investment Management

The total dollar amount of assets managed by the Investment Management function or firm at a certain point in time.

KPI Type : Volume

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Policies In-Force: Home

The total number of active homeowners insurance policies managed by the insurance firm at a certain point in time.

KPI Type : Volume

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Advertising Expense as a Percentage of Direct Premiums Written

The dollar amount spent in advertising divided by the total direct premiums written (premiums written before taking into account any reinsurance ceded to reinsurers) over the same period of...

KPI Type : Cost

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Unit Cost: Underwriting Decision

The total insurance underwriting expense (labor, occupancy, technology) incurred divided by the total number of insurance applications approved or denied (i.e., applications receiving a fina...

KPI Type : Cost

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Advertising Expense as a Percentage of Net Premiums Written

The dollar amount of advertising-related expense incurred divided by the total dollar amount of net premiums written at the same point in time, as a percentage.

KPI Type : Cost

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Assets Under Management (AUM) Growth Rate

The sum of the dollar amount of assets managed by the firm and the dollar amount of assets recently added (through new clients, a merger or acquisition, etc.) divided by the total amount of...

KPI Type : Quality

KPI's & Data

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Clients per Registered Investment Advisor

The total number of clients managed by the investment management organization divided by the number of registered investment advisors working for the company at the same point in time.

KPI Type : Productivity

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Trade Amount per Investment Advisor

The total dollar amount of trades executed over a certain period of time divided by the number of investment advisors working for the company.

KPI Type : Productivity

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Principal Traded per Investment Advisor

The total dollar amount of principal traded over a certain period of time divided by the number of advisors working for the company.

KPI Type : Productivity

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