Sales KPIs, Metrics & Benchmarks

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Opsdog.com sells Sales KPI and benchmarking data in three different ways.

1. Comprehensive Sales KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
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2. Individual Sales KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
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3. Custom Sales benchmarking KPI Data-as-a-Service projects and consulting engagements
   • 3-10 week long KPI benchmarking projects
   • Price varies based on scope
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KPI's & Data

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Cost per Thousand (CPM): Radio

The total cost of radio marketing campaigns divided by each one-thousand impressions (i.e., views) generated through the radio advertising channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Print

The total cost of print advertising campaigns (i.e., newspapers, magazines) divided by each one-thousand impressions (i.e., views) generated through the print advertising channel over a cert...

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): All Digital Channels

The total cost of marketing campaigns across all digital channels (social media, SEO, paid search, display ads and online video) divided by each one-thousand impressions (i.e., views) genera...

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): SEO (Organic Search)

The total cost of search engine marketing (SEO) campaigns divided by each one-thousand impressions (i.e., views) generated through the organic search channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Paid Search

The total cost of paid search marketing (e.g., Google AdWords) campaigns divided by each one-thousand impressions (i.e., views) generated through the paid search channel over a certain perio...

KPI Type : Cost

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KPI's & Data

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Cost per Thousand (CPM): Display Ads

The total cost of online display advertising campaigns divided by each one-thousand impressions (i.e., views) generated through the display ad channel over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Social Media (All Platforms)

The total cost of social media advertising campaigns across all platforms (e.g., Facebook, Twitter, etc.) divided by each one-thousand impressions (i.e., views) generated through the social...

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Facebook

The total cost of Facebook marketing campaigns divided by each one-thousand impressions (i.e., views) generated through Facebook over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Twitter

The total cost of Twitter marketing campaigns divided by each one-thousand impressions (i.e., views) generated through Twitter over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): LinkedIn

The total cost of LinkedIn marketing campaigns divided by each one-thousand impressions (i.e., views) generated through LinkedIn over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Instagram

The total cost of Instagram marketing campaigns divided by each one-thousand impressions (i.e., views) generated through Instagram over a certain period of time.

KPI Type : Cost

KPI's & Data

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Cost per Thousand (CPM): Online Video

The total cost of online video marketing campaigns (i.e., YouTube, etc.) divided by each one-thousand impressions (i.e., views) generated through online video ads over a certain period of ti...

KPI Type : Cost

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KPI's & Data

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Traffic Source Breakdown: Email

The number of website visits that originated through email clicks divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Organic Search

The number of website visits that originated through organic search (e.g., Google, Bing, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Paid Search

The number of website visits that originated through paid search (e.g., Google AdWords, etc.) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Display Ads

The number of website visits that originated through display ad clicks (i.e., divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Direct

The number of website visits that were direct traffic (user typed or pasted URL into browser) divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Referral

The number of website visits that originated through referrals (a link to your site on another website) divided by the total number of website visits over the same period of time, as a perce...

KPI Type : Volume

KPI's & Data

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Traffic Source Breakdown: Social Media

The number of website visits that originated through social media websites divided by the total number of website visits over the same period of time, as a percentage.

KPI Type : Volume

KPI's & Data

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Market Research Return on Investment (ROI)

The difference in sales generated through a marketing campaign or program before and after findings from a formal market research project were implemented minus the total cost of the market...

KPI Type : Revenue

KPI's & Data

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Customer Demographics: Gender

A breakdown of customers based on gender (i.e., male, female, etc.). Calculated by dividing the number of customers for single gender by the total number of customers across all genders.

KPI Type : Volume

KPI's & Data

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Customer Demographics: Ethnicity

A breakdown of customers based on ethnicity (i.e., Chinese, Indian, American, etc.). Calculated by dividing the number of customers for single ethnic group by the total number of customers a...

KPI Type : Volume

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KPI's & Data

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Customer Demographics: Social Class

A breakdown of customers based on social class (i.e., lower class, middle class, upper-middle class, etc.). Calculated by dividing the number of customers for single social class by the tota...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Age

A breakdown of customers based on age (i.e., 18-24, 25-34, 35-44, etc.). Calculated by dividing the number of customers for a single age group by the total number of customers across all age...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Generation

A breakdown of customers based on generation (i.e., Baby Boomers, Gen Y, etc.). Calculated by dividing the number of customers for single generation by the total number of customers across a...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Location

A breakdown of customers based on geographic location (i.e., Mexico, India, Japan, United States, etc.). Calculated by dividing the number of customers for single location by the total numbe...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Marital Status

A breakdown of customers based on marital status (i.e., single, married, divorced, etc.). Calculated by dividing the number of customers for single marital status by the total number of cust...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Education

A breakdown of customers based on education level (i.e., high school, college, graduate degree, etc.). Calculated by dividing the number of customers for a single educational group by the to...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Household Income

A breakdown of customers based on household income level (i.e., $50,000 or less, $125,000 or more, etc.). Calculated by dividing the number of customers for income level by the total number...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Personal Income

A breakdown of customers based on personal income level (i.e., $50,000 or less, $125,000 or more, etc.). Calculated by dividing the number of customers for income level by the total number o...

KPI Type : Volume

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