Sales KPIs, Metrics & Benchmarks

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Opsdog.com sells Sales KPI and benchmarking data in three different ways.

1. Comprehensive Sales KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
   • Price range is from $750-$2000 per report
   • Instant download
2. Individual Sales KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
   • Instant download
3. Custom Sales benchmarking KPI Data-as-a-Service projects and consulting engagements
   • 3-10 week long KPI benchmarking projects
   • Price varies based on scope
   • Hybrid on-site/off-site low-cost model

Browse Instant Download Sales KPI and Benchmarking Products for Purchase Below

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KPI's & Data

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Lead-to-Close Rate: Direct Mail

The number of qualified sales leads generated through direct mail campaigns that are converted into paying customers divided by the total number of sales leads generated through direct mail...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Email

The number of qualified sales leads generated through email campaigns that are converted into paying customers divided by the total number of sales leads generated through email over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Phone

The number of qualified sales leads generated through the phone that are converted into paying customers divided by the total number of sales leads generated through the phone over the same...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Traditional Channels

The number of qualified sales leads generated through traditional channels (TV, radio, print, outside ads) that are converted into paying customers divided by the total number of sales leads...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Television

The number of qualified sales leads generated through television advertising that are converted into paying customers divided by the total number of sales leads generated through TV ads over...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Syndicated Television

The number of qualified sales leads generated through syndicated television advertising that are converted into paying customers divided by the total number of leads generated through syndic...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Broadcast Television

The number of qualified sales leads generated through broadcast television advertising that are converted into paying customers divided by the total number of leads generated through broadca...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: Cable Television

The number of qualified sales leads generated through cable television advertising that are converted into paying customers divided by the total number of leads generated through cable TV ad...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Outside Ads

The number of qualified sales leads generated through outside/outdoor advertising (e.g., billboards, etc.) that are converted into paying customers divided by the total number of leads gener...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Radio

The number of qualified sales leads generated through radio advertising that are converted into paying customers divided by the total number of leads generated through radio ads over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Print

The number of qualified sales leads generated through print advertising (e.g., newspapers, magazines) that are converted into paying customers divided by the total number of leads generated...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Digital Channels

The number of qualified sales leads generated through digital marketing channels (SEO, social media, paid search, online video, display ads) that are converted into paying customers divided...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: SEO (Organic Search)

The number of qualified sales leads generated through search engine marketing channels (i.e., organic search) that are converted into paying customers divided by the total number of leads ge...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: Paid Search

The number of qualified sales leads generated through paid search advertising channels (e.g., Google AdWords, etc.) that are converted into paying customers divided by the total number of le...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Display Ads

The number of qualified sales leads generated through display ad network advertising channels that are converted into paying customers divided by the total number of leads generated through...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Social Media (All Platforms)

The number of qualified sales leads generated through social media marketing channels (i.e., Facebook, LinkedIn, Twitter, etc.) that are converted into paying customers divided by the total...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Facebook

The number of qualified sales leads generated through Facebook marketing that are converted into paying customers divided by the total number of leads generated through Facebook over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Twitter

The number of qualified sales leads generated through Twitter marketing that are converted into paying customers divided by the total number of leads generated through Twitter over the same...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: LinkedIn

The number of qualified sales leads generated through LinkedIn marketing that are converted into paying customers divided by the total number of leads generated through LinkedIn over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Instagram

The number of qualified sales leads generated through Instagram marketing that are converted into paying customers divided by the total number of leads generated through Instagram over the s...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Online Video

The number of qualified sales leads generated through online video marketing (e.g., YouTube, etc.) that are converted into paying customers divided by the total number of leads generated thr...

KPI Type : Quality

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KPI's & Data

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Cost-per-Click (CPC): Display Ads

The average cost of a single click for an ad being run through a display ad network over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Paid Search

The average cost of a single click for an ad being run through paid search (e.g., Google AdWords, etc.) over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Facebook

The average cost of a single click for an ad being run through Facebook over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): LinkedIn

The average cost of a single click for an ad being run through LinkedIn over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Instagram

The average cost of a single click for an ad being run through Instagram over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Twitter

The average cost of a single click for an ad being run through Twitter over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Online Video

The average cost of a single click for an ad being run through online video (e.g., YouTube, etc.) over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Number of Customer Onboarding Touch Points

The number of times customers are contacted during the account onboarding process. Each contact counts as one 'touch.'

KPI Type : Service

KPI's & Data

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Sales Lead Time

The amount of time required for a customer to make a purchase from a company, from the time the customer makes first contact with the company until when the first purchase is made.

KPI Type : Quality

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