Sales KPIs, Metrics & Benchmarks

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Opsdog.com sells Sales KPI and benchmarking data in three different ways.

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   • Price range is from $750-$2000 per report
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2. Individual Sales KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
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KPI's & Data

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Customer Acquisition Cost (CAC): Twitter

The total cost of Twitter marketing campaigns divided by the number of new customers acquired through Twitter over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): LinkedIn

The total cost of LinkedIn marketing campaigns divided by the number of new customers acquired through LinkedIn over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Instagram

The total cost of Instagram marketing campaigns divided by the number of new customers acquired through Instagram over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Online Video

The total cost of online video marketing campaigns (i.e., YouTube, etc.) divided by the number of new customers acquired through online video ads over a certain period of time.

KPI Type : Cost

KPI's & Data

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Lifetime Customer Value (LTV)

The average amount of revenue generated throughout the company's relationship with a single customer. Average length of customer retention, average transaction value, and average number of t...

KPI Type : Revenue

KPI's & Data

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Lifetime Customer Value (LTV) to Customer Acquisition Cost (CAC) Ratio

The average amount of revenue generated by a single customer relationship over a certain period of time divided by the average cost to acquire a single customer through marketing efforts; ex...

KPI Type : Quality

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KPI's & Data

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Lead Source Breakdown: Direct Channels

The total number of qualified sales leads generated through direct marketing channels (email, phone, direct mail) divided by the total number of leads generated through all channels (direct,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Direct Mail

The total number of qualified sales leads generated through direct mail marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Email

The total number of qualified sales leads generated through email marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the same p...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Phone

The total number of qualified sales leads generated through phone-based marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Traditional Channels

The total number of qualified sales leads generated through traditional marketing channels (TV, radio, print, outside ads) divided by the total number of leads generated through all channels...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Television

The total number of qualified sales leads generated through television advertising divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

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KPI's & Data

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Lead Source Breakdown: Syndicated Television

The total number of qualified sales leads generated through syndicated television advertising divided by the total number of leads generated through all channels (direct, traditional, digita...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Broadcast Television

The total number of qualified sales leads generated through broadcast television advertising divided by the total number of leads generated through all channels (direct, traditional, digital...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Cable Television

The total number of qualified sales leads generated through cable television advertising divided by the total number of leads generated through all channels (direct, traditional, digital) ov...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Outside Ads

The total number of qualified sales leads generated through outside/outdoor advertising (e.g., billboards, etc.) divided by the total number of leads generated through all channels (direct,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Radio

The total number of qualified sales leads generated through radio advertising divided by the total number of leads generated through all channels (direct, traditional, digital) over the same...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Print

The total number of qualified sales leads generated through print advertising (e.g., newspapers, magazines) divided by the total number of leads generated through all channels (direct, tradi...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Digital Channels

The total number of qualified sales leads generated through digital marketing channels (SEO, social media, paid search, online video, display ads) divided by the total number of leads genera...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: SEO (Organic Search)

The total number of qualified sales leads generated through search engine marketing channels (i.e., organic search) divided by the total number of leads generated through all channels (direc...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Paid Search

The total number of qualified sales leads generated through paid search advertising channels (e.g., Google AdWords, etc.) divided by the total number of leads generated through all channels...

KPI Type : Quality

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KPI's & Data

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Lead Source Breakdown: Display Ads

The total number of qualified sales leads generated through display ad network advertising channels divided by the total number of leads generated through all channels (direct, traditional,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Social Media (All Platforms)

The total number of qualified sales leads generated through social media marketing channels divided by the total number of leads generated through all channels (direct, traditional, digital)...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Facebook

The total number of qualified sales leads generated through Facebook marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sam...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Twitter

The total number of qualified sales leads generated through Twitter marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the same...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: LinkedIn

The total number of qualified sales leads generated through LinkedIn marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sam...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Instagram

The total number of qualified sales leads generated through Instagram marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sa...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Online Video

The total number of qualified sales leads generated through online video marketing (e.g., YouTube, etc.) divided by the total number of leads generated through all channels (direct, traditio...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Channels

The number of qualified sales leads generated through all channels (digital, traditional and direct) that are converted into paying customers divided by the total number of sales leads gener...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Direct Channels

The number of qualified sales leads generated through direct channels (email, phone, direct mail) that are converted into paying customers divided by the total number of sales leads generate...

KPI Type : Quality

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