Advertising KPIs, Metrics & Benchmarks

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Opsdog.com sells Advertising KPI and benchmarking data in three different ways.

1. Comprehensive Advertising KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
   • Price range is from $750-$2000 per report
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2. Individual Advertising KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
   • Instant download
3. Custom Advertising benchmarking KPI Data-as-a-Service projects and consulting engagements
   • 3-10 week long KPI benchmarking projects
   • Price varies based on scope
   • Hybrid on-site/off-site low-cost model

Browse Instant Download Advertising KPI and Benchmarking Products for Purchase Below

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KPI's & Data

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Customer Acquisition Cost (CAC): Instagram

The total cost of Instagram marketing campaigns divided by the number of new customers acquired through Instagram over a certain period of time.

KPI Type : Cost

KPI's & Data

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Customer Acquisition Cost (CAC): Online Video

The total cost of online video marketing campaigns (i.e., YouTube, etc.) divided by the number of new customers acquired through online video ads over a certain period of time.

KPI Type : Cost

KPI's & Data

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Lifetime Customer Value (LTV)

The average amount of revenue generated throughout the company's relationship with a single customer. Average length of customer retention, average transaction value, and average number of t...

KPI Type : Revenue

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KPI's & Data

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Lifetime Customer Value (LTV) to Customer Acquisition Cost (CAC) Ratio

The average amount of revenue generated by a single customer relationship over a certain period of time divided by the average cost to acquire a single customer through marketing efforts; ex...

KPI Type : Quality

KPI's & Data

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Pages per Visit

The number of web pages a website visitor views during the course of a single session divided by the total number of visitors a website receives over the same period of time.

KPI Type : Quality

KPI's & Data

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Advertising Expense (All Channels) as a Percentage of Total Revenue

The advertising-related expense incurred by the company (wages, benefits, overhead, campaign expenditures, etc.) divided by the total revenue generated over the same period of time, as a per...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Digital Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through digital channels (SEO, social media, paid search, online video, display ads) divided by the total revenue generated over the same peri...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Social Media) as a Percentage of Total Revenue

The advertising expense incurred by the company through social media channels (Facebook, LinkedIn, Twitter, etc.) divided by the total revenue generated over the same period of time, as a pe...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Traditional Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through traditional channels (TV, radio, print, outside ads) divided by the total revenue generated over the same period of time, as a percent...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Direct Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through direct channels (phone, email, direct mail) divided by the total revenue generated over the same period of time, as a percentage.

KPI Type : Cost

KPI's & Data

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Advertising Expense (Digital Channels) as a Percentage of Total Advertising Expense

The advertising expense incurred through digital channels (SEO, social media, paid search, online video, display ads) divided by the total revenue generated by the company over the same peri...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Social Media) as a Percentage of Total Advertising Department Expense

The expense incurred by the company through social media channels (Facebook, LinkedIn, Twitter, etc.) divided by the total expense incurred by the Advertising Department over the same period...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Traditional Channels) as a Percentage of Total Advertising Expense

The advertising expense incurred through traditional channels (TV, radio, print, outside ads) divided by the total advertising expense incurred by the company over the same period of time, a...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Direct Channels) as a Percentage of Total Advertising Expense

The expense incurred by the company through direct channels (phone, email, direct mail) divided by the total expense incurred by the Advertising Department over the same period of time, as a...

KPI Type : Cost

KPI's & Data

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Advertising Expense as a Percentage of Total Marketing Expense

The advertising-related expense incurred by the company divided by the total expense incurred through the Marketing Department over the same period of time, as a percentage.

KPI Type : Cost

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KPI's & Data

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Lead Source Breakdown: Direct Channels

The total number of qualified sales leads generated through direct marketing channels (email, phone, direct mail) divided by the total number of leads generated through all channels (direct,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Direct Mail

The total number of qualified sales leads generated through direct mail marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Paid Search

The number of qualified sales leads generated through paid search advertising channels (e.g., Google AdWords, etc.) that are converted into paying customers divided by the total number of le...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Instagram

The number of qualified sales leads generated through Instagram marketing that are converted into paying customers divided by the total number of leads generated through Instagram over the s...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: LinkedIn

The number of qualified sales leads generated through LinkedIn marketing that are converted into paying customers divided by the total number of leads generated through LinkedIn over the sam...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: Twitter

The number of qualified sales leads generated through Twitter marketing that are converted into paying customers divided by the total number of leads generated through Twitter over the same...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Facebook

The number of qualified sales leads generated through Facebook marketing that are converted into paying customers divided by the total number of leads generated through Facebook over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Social Media (All Platforms)

The number of qualified sales leads generated through social media marketing channels (i.e., Facebook, LinkedIn, Twitter, etc.) that are converted into paying customers divided by the total...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Display Ads

The number of qualified sales leads generated through display ad network advertising channels that are converted into paying customers divided by the total number of leads generated through...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Print

The number of qualified sales leads generated through print advertising (e.g., newspapers, magazines) that are converted into paying customers divided by the total number of leads generated...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Cable Television

The number of qualified sales leads generated through cable television advertising that are converted into paying customers divided by the total number of leads generated through cable TV ad...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Outside Ads

The number of qualified sales leads generated through outside/outdoor advertising (e.g., billboards, etc.) that are converted into paying customers divided by the total number of leads gener...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Radio

The number of qualified sales leads generated through radio advertising that are converted into paying customers divided by the total number of leads generated through radio ads over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Online Video

The number of qualified sales leads generated through online video marketing (e.g., YouTube, etc.) that are converted into paying customers divided by the total number of leads generated thr...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: All Digital Channels

The number of qualified sales leads generated through digital marketing channels (SEO, social media, paid search, online video, display ads) that are converted into paying customers divided...

KPI Type : Quality

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