Advertising KPIs & Metric Definitions

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KPI's & Data

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Cost-per-Click (CPC): Twitter

The average cost of a single click for an ad being run through Twitter over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Online Video

The average cost of a single click for an ad being run through online video (e.g., YouTube, etc.) over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Conversion Rate: Paid Search

The number of website visitors originating from Paid Search advertisements (e.g. Google Ads, etc.; does not include display ads) that complete a desired action as specified by the company (c...

KPI Type : Quality

KPI's & Data

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Conversion Rate: Display Ads

The number of website visitors originating from Display Ads (e.g. banner ads, etc.) that complete a desired action as specified by the company (completing an application, registering to the...

KPI Type : Quality

KPI's & Data

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Email Marketing: Delivery Rate

The number of marketing e-mails that have been sent and did not result in a hard or soft bounce divided by the total number of marketing e-mails sent over the same period of time, as a perce...

KPI Type : Quality

Business intelligence that’s so smart, it’s the PhD of KPIs

KPI's & Data

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Conversion Rate: Website

The number of website visitors that complete a desired action as specified by the company (completing an application, registering to the website, etc.) divided by the total number of people...

KPI Type : Quality

KPI's & Data

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Conversion Rate: Direct Mail

The number of direct mailings (brochures, coupons, postcards, etc.) that result in a closed sale divided by the total number of direct mail items sent out over the same period of time, as a...

KPI Type : Quality