Advertising KPIs, Metrics & Benchmarks

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Opsdog.com sells Advertising KPI and benchmarking data in three different ways.

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   • Price range is from $750-$2000 per report
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2. Individual Advertising KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
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   • 3-10 week long KPI benchmarking projects
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   • Hybrid on-site/off-site low-cost model

Browse Instant Download Advertising KPI and Benchmarking Products for Purchase Below

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KPI's & Data

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Customer Demographics: Household Income

A breakdown of customers based on household income level (i.e., $50,000 or less, $125,000 or more, etc.). Calculated by dividing the number of customers for income level by the total number...

KPI Type : Volume

KPI's & Data

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Customer Demographics: Personal Income

A breakdown of customers based on personal income level (i.e., $50,000 or less, $125,000 or more, etc.). Calculated by dividing the number of customers for income level by the total number o...

KPI Type : Volume

KPI's & Data

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Click-Through Rate (CTR): All Digital Channels

The number of impressions (i.e., views) across all digital marketing channels (social media, SEO, paid search, display ads and online video) that result in a click (i.e., a 'click-through')...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Organic Search (SEO)

The number of impressions (i.e., views) generated through organic search that result in a click (i.e., a 'click-through') divided by the total number of organic search impressions over the s...

KPI Type : Quality

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KPI's & Data

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Click-Through Rate (CTR): Paid Search

The number of impressions (i.e., views) generated through paid search advertising that result in a click (i.e., a 'click-through') divided by the total number of paid search impressions over...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Display Ads

The number of impressions (i.e., views) generated through display advertising that result in a click (i.e., a 'click-through') divided by the total number of display ad impressions over the...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Social Media

The number of impressions (i.e., views) generated through social media platforms that result in a click (i.e., a 'click-through') divided by the total number of social media impressions over...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Facebook

The number of impressions (i.e., views) generated through Facebook that result in a click (i.e., a 'click-through') divided by the total number of Facebook impressions over the same period o...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Twitter

The number of impressions (i.e., views) generated through Twitter that result in a click (i.e., a 'click-through') divided by the total number of Twitter impressions over the same period of...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): LinkedIn

The number of impressions (i.e., views) generated through LinkedIn that result in a click (i.e., a 'click-through') divided by the total number of LinkedIn impressions over the same period o...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Instagram

The number of impressions (i.e., views) generated through Instagram that result in a click (i.e., a 'click-through') divided by the total number of Instagram impressions over the same period...

KPI Type : Quality

KPI's & Data

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Click-Through Rate (CTR): Online Video

The number of impressions (i.e., views) generated through online video ads that result in a click (i.e., a 'click-through') divided by the total number of online video ad impressions over th...

KPI Type : Quality

KPI's & Data

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Marketing Material Development Expense as a Percentage of Total Marketing Expense

The expense incurred through promotional materials (includes any expense required to develop and maintain marketing materials, or collateral, across all channels) divided by the total expens...

KPI Type : Cost

KPI's & Data

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Total Employees: Writers

The total number of in-house writing employees (includes copywriters, technical writers and editors) working for the company. Employee headcount may be segmented by location, product or team...

KPI Type : Organizational

KPI's & Data

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Cycle Time: Marketing Material Approval

The number of business days required to approve the distribution of promotional marketing materials, from the time the promotional materials are presented for approval until they formally ap...

KPI Type : Service

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KPI's & Data

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Number of Approvals Required: Marketing Materials

The total number of employees who must 'sign-off' to approve finished promotional marketing material(s) for distribution.

KPI Type : Quality

KPI's & Data

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User Engagement: Pageviews per Article or Blog Post

The number of website pageviews generated by a single article or blog post over a certain period of time.

KPI Type : Quality

KPI's & Data

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User Engagement: Comments per Article or Blog Post

The number of user comments generated by a single article or blog post over a certain period of time.

KPI Type : Quality

KPI's & Data

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User Engagement: Shares per Article or Blog Post

The number of user social media shares generated by a single article or blog post over a certain period of time.

KPI Type : Quality

KPI's & Data

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User Engagement: Comments + Shares per Article/Blog Post

The number of user comments and social media shares (i.e., engagement) generated by a single article or blog post over a certain period of time.

KPI Type : Quality

KPI's & Data

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Cycle Time: Marketing Material Production

The number of business days required to produce a piece of marketing material (should be segmented by print, web, video), from the ideation phase until the material is approved for use.

KPI Type : Service

KPI's & Data

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Unit Cost: Marketing Material Production

The total cost of producing marketing materials (should be segmented by print, web, video) divided by the total number of marketing documents produced over a certain period of time.

KPI Type : Cost

KPI's & Data

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Clip Counting: TV

The amount of time (typically measured in minutes) that editorial PR coverage through the television consumes over a certain period of time.

KPI Type : Volume

KPI's & Data

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Clip Counting: Radio

The amount of time (typically measured in minutes) that editorial PR coverage through the radio consumes over a certain period of time.

KPI Type : Volume

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KPI's & Data

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Clip Counting: TV + Radio

The amount of time (typically measured in minutes) that editorial PR coverage through both the television and the radio consume over a certain period of time.

KPI Type : Volume

KPI's & Data

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Total Volume: Promotional Events

The total number of promotional events (exhibits, presentations, seminars, conferences, etc.) held over a certain period of time.

KPI Type : Volume

KPI's & Data

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Bounce Rate

The number of visitors who navigate away from a website after viewing only one page divided by the total number of visitors a website receives over the same period of time, as a percentage.

KPI Type : Quality

KPI's & Data

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Total Number of Visits

The total number of visitors landing on a website over a certain period of time.

KPI Type : Volume

KPI's & Data

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Number of Unique Visits

The total number of unique (i.e., non-repeat) visitors landing on a website over a certain period of time.

KPI Type : Volume

KPI's & Data

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Average Length of Visit

The amount of time that website visitors stay on a website or application over a certain period of time divided by the total number of visitors a website receives.

KPI Type : Quality

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