Advertising KPIs, Metrics & Benchmarks

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Opsdog.com sells Advertising KPI and benchmarking data in three different ways.

1. Comprehensive Advertising KPI benchmarking reports bundles that include 10 to 80+ measured KPIs.
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2. Individual Advertising KPI benchmarks that contain 1 benchmarked KPI –
   • Price range is $50-$65 per individual benchmarked KPI
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3. Custom Advertising benchmarking KPI Data-as-a-Service projects and consulting engagements
   • 3-10 week long KPI benchmarking projects
   • Price varies based on scope
   • Hybrid on-site/off-site low-cost model

Browse Instant Download Advertising KPI and Benchmarking Products for Purchase Below

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KPI's & Data

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Advertising Expense (All Channels) as a Percentage of Total Revenue

The advertising-related expense incurred by the company (wages, benefits, overhead, campaign expenditures, etc.) divided by the total revenue generated over the same period of time, as a per...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Digital Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through digital channels (SEO, social media, paid search, online video, display ads) divided by the total revenue generated over the same peri...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Social Media) as a Percentage of Total Revenue

The advertising expense incurred by the company through social media channels (Facebook, LinkedIn, Twitter, etc.) divided by the total revenue generated over the same period of time, as a pe...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Traditional Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through traditional channels (TV, radio, print, outside ads) divided by the total revenue generated over the same period of time, as a percent...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Direct Channels) as a Percentage of Total Revenue

The advertising expense incurred by the company through direct channels (phone, email, direct mail) divided by the total revenue generated over the same period of time, as a percentage.

KPI Type : Cost

KPI's & Data

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Advertising Expense (Digital Channels) as a Percentage of Total Advertising Expense

The advertising expense incurred through digital channels (SEO, social media, paid search, online video, display ads) divided by the total revenue generated by the company over the same peri...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Social Media) as a Percentage of Total Advertising Department Expense

The expense incurred by the company through social media channels (Facebook, LinkedIn, Twitter, etc.) divided by the total expense incurred by the Advertising Department over the same period...

KPI Type : Cost

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KPI's & Data

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Advertising Expense (Traditional Channels) as a Percentage of Total Advertising Expense

The advertising expense incurred through traditional channels (TV, radio, print, outside ads) divided by the total advertising expense incurred by the company over the same period of time, a...

KPI Type : Cost

KPI's & Data

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Advertising Expense (Direct Channels) as a Percentage of Total Advertising Expense

The expense incurred by the company through direct channels (phone, email, direct mail) divided by the total expense incurred by the Advertising Department over the same period of time, as a...

KPI Type : Cost

KPI's & Data

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Advertising Expense as a Percentage of Total Marketing Expense

The advertising-related expense incurred by the company divided by the total expense incurred through the Marketing Department over the same period of time, as a percentage.

KPI Type : Cost

KPI's & Data

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Lead Source Breakdown: Direct Channels

The total number of qualified sales leads generated through direct marketing channels (email, phone, direct mail) divided by the total number of leads generated through all channels (direct,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Direct Mail

The total number of qualified sales leads generated through direct mail marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Email

The total number of qualified sales leads generated through email marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the same p...

KPI Type : Quality

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KPI's & Data

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Lead Source Breakdown: Phone

The total number of qualified sales leads generated through phone-based marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Traditional Channels

The total number of qualified sales leads generated through traditional marketing channels (TV, radio, print, outside ads) divided by the total number of leads generated through all channels...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Television

The total number of qualified sales leads generated through television advertising divided by the total number of leads generated through all channels (direct, traditional, digital) over the...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Syndicated Television

The total number of qualified sales leads generated through syndicated television advertising divided by the total number of leads generated through all channels (direct, traditional, digita...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Broadcast Television

The total number of qualified sales leads generated through broadcast television advertising divided by the total number of leads generated through all channels (direct, traditional, digital...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Cable Television

The total number of qualified sales leads generated through cable television advertising divided by the total number of leads generated through all channels (direct, traditional, digital) ov...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Outside Ads

The total number of qualified sales leads generated through outside/outdoor advertising (e.g., billboards, etc.) divided by the total number of leads generated through all channels (direct,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Radio

The total number of qualified sales leads generated through radio advertising divided by the total number of leads generated through all channels (direct, traditional, digital) over the same...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Print

The total number of qualified sales leads generated through print advertising (e.g., newspapers, magazines) divided by the total number of leads generated through all channels (direct, tradi...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Digital Channels

The total number of qualified sales leads generated through digital marketing channels (SEO, social media, paid search, online video, display ads) divided by the total number of leads genera...

KPI Type : Quality

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KPI's & Data

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Lead Source Breakdown: SEO (Organic Search)

The total number of qualified sales leads generated through search engine marketing channels (i.e., organic search) divided by the total number of leads generated through all channels (direc...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Paid Search

The total number of qualified sales leads generated through paid search advertising channels (e.g., Google AdWords, etc.) divided by the total number of leads generated through all channels...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Display Ads

The total number of qualified sales leads generated through display ad network advertising channels divided by the total number of leads generated through all channels (direct, traditional,...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Social Media (All Platforms)

The total number of qualified sales leads generated through social media marketing channels divided by the total number of leads generated through all channels (direct, traditional, digital)...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Facebook

The total number of qualified sales leads generated through Facebook marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sam...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: Twitter

The total number of qualified sales leads generated through Twitter marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the same...

KPI Type : Quality

KPI's & Data

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Lead Source Breakdown: LinkedIn

The total number of qualified sales leads generated through LinkedIn marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sam...

KPI Type : Quality

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