Advertising KPIs & Metric Definitions

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KPI's & Data

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Lead Source Breakdown: Instagram

The total number of qualified sales leads generated through Instagram marketing divided by the total number of leads generated through all channels (direct, traditional, digital) over the sa...

KPI Type : Quality

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Lead Source Breakdown: Online Video

The total number of qualified sales leads generated through online video marketing (e.g., YouTube, etc.) divided by the total number of leads generated through all channels (direct, traditio...

KPI Type : Quality

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Lead-to-Close Rate: All Channels

The number of qualified sales leads generated through all channels (digital, traditional and direct) that are converted into paying customers divided by the total number of sales leads gener...

KPI Type : Quality

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Lead-to-Close Rate: All Direct Channels

The number of qualified sales leads generated through direct channels (email, phone, direct mail) that are converted into paying customers divided by the total number of sales leads generate...

KPI Type : Quality

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Lead-to-Close Rate: Direct Mail

The number of qualified sales leads generated through direct mail campaigns that are converted into paying customers divided by the total number of sales leads generated through direct mail...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: Email

The number of qualified sales leads generated through email campaigns that are converted into paying customers divided by the total number of sales leads generated through email over the sam...

KPI Type : Quality

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Lead-to-Close Rate: Phone

The number of qualified sales leads generated through the phone that are converted into paying customers divided by the total number of sales leads generated through the phone over the same...

KPI Type : Quality

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Lead-to-Close Rate: All Traditional Channels

The number of qualified sales leads generated through traditional channels (TV, radio, print, outside ads) that are converted into paying customers divided by the total number of sales leads...

KPI Type : Quality

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Lead-to-Close Rate: All Television

The number of qualified sales leads generated through television advertising that are converted into paying customers divided by the total number of sales leads generated through TV ads over...

KPI Type : Quality

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Lead-to-Close Rate: Syndicated Television

The number of qualified sales leads generated through syndicated television advertising that are converted into paying customers divided by the total number of leads generated through syndic...

KPI Type : Quality

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Lead-to-Close Rate: Broadcast Television

The number of qualified sales leads generated through broadcast television advertising that are converted into paying customers divided by the total number of leads generated through broadca...

KPI Type : Quality

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Lead-to-Close Rate: Cable Television

The number of qualified sales leads generated through cable television advertising that are converted into paying customers divided by the total number of leads generated through cable TV ad...

KPI Type : Quality

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Lead-to-Close Rate: Outside Ads

The number of qualified sales leads generated through outside/outdoor advertising (e.g., billboards, etc.) that are converted into paying customers divided by the total number of leads gener...

KPI Type : Quality

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Lead-to-Close Rate: Radio

The number of qualified sales leads generated through radio advertising that are converted into paying customers divided by the total number of leads generated through radio ads over the sam...

KPI Type : Quality

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Lead-to-Close Rate: Print

The number of qualified sales leads generated through print advertising (e.g., newspapers, magazines) that are converted into paying customers divided by the total number of leads generated...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: All Digital Channels

The number of qualified sales leads generated through digital marketing channels (SEO, social media, paid search, online video, display ads) that are converted into paying customers divided...

KPI Type : Quality

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Lead-to-Close Rate: SEO (Organic Search)

The number of qualified sales leads generated through search engine marketing channels (i.e., organic search) that are converted into paying customers divided by the total number of leads ge...

KPI Type : Quality

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Lead-to-Close Rate: Paid Search

The number of qualified sales leads generated through paid search advertising channels (e.g., Google AdWords, etc.) that are converted into paying customers divided by the total number of le...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Display Ads

The number of qualified sales leads generated through display ad network advertising channels that are converted into paying customers divided by the total number of leads generated through...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Social Media (All Platforms)

The number of qualified sales leads generated through social media marketing channels (i.e., Facebook, LinkedIn, Twitter, etc.) that are converted into paying customers divided by the total...

KPI Type : Quality

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KPI's & Data

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Lead-to-Close Rate: Facebook

The number of qualified sales leads generated through Facebook marketing that are converted into paying customers divided by the total number of leads generated through Facebook over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Twitter

The number of qualified sales leads generated through Twitter marketing that are converted into paying customers divided by the total number of leads generated through Twitter over the same...

KPI Type : Quality

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Lead-to-Close Rate: LinkedIn

The number of qualified sales leads generated through LinkedIn marketing that are converted into paying customers divided by the total number of leads generated through LinkedIn over the sam...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Instagram

The number of qualified sales leads generated through Instagram marketing that are converted into paying customers divided by the total number of leads generated through Instagram over the s...

KPI Type : Quality

KPI's & Data

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Lead-to-Close Rate: Online Video

The number of qualified sales leads generated through online video marketing (e.g., YouTube, etc.) that are converted into paying customers divided by the total number of leads generated thr...

KPI Type : Quality

KPI's & Data

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Cost-per-Click (CPC): Display Ads

The average cost of a single click for an ad being run through a display ad network over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost

KPI's & Data

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Cost-per-Click (CPC): Paid Search

The average cost of a single click for an ad being run through paid search (e.g., Google AdWords, etc.) over a certain period of time. Segment by keyword, product and audience.

KPI Type : Cost