Sales KPIs & Benchmark Data

Sales Metric Definitions, Benchmarking Data & Reports

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KPI NAME
KPI DEFINITION
DATA
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Showing results 1 through 31 of 213 records
Average Handle Time (AHT) The average number of seconds required to handle a single call (includes inbound and outbound calls), including any after-call work that is required. See data (1365)
Average Speed of Answer (ASA) The average amount of time (in seconds) a caller must wait before a Call Center representative answers the phone. See data (1117)
Average Talk Time The average amount of talk time (i.e., agent on the phone engaged with caller) required to handle a single incoming customer call. This does not include after-call work or hold time. See data (974)
Calls Handled The total number of calls handled (incoming) by Call Center representatives during a given time period (hourly/daily/weekly/monthly). See data (710)
Calls Handled per Representative The total number of calls handled (inbound and outbound) by Call Center representatives divided by the total number of Call Center representatives working for the company over a certain period of time. See data (272)
Sales Growth The percent change in total sales generated by the company at a defined time interval (daily, weekly, monthly, quarterly, etc.) over a certain period of time. See data (117)
Cost-per-Click (CPC): Facebook The average cost of a single click for an ad being run through Facebook over a certain period of time. Segment by keyword, product and audience. See data (112)
Email Marketing: Click-to-Open Rate The percentage of emails opened by customers or subscribers over a certain period of time that result in a click somewhere within the email body. Segment based on campaign or content to compare email marketing methods. See data (78)
Gross Profit Margin Total revenue generated minus the cost of goods sold (COGS), or gross profit, divided by total revenue (sales + interest, royalties, etc.) generated over the same period of time, as a percentage. See data (70)
Percentage of Right Party Contacts The number of outbound calls made to valid phone numbers (correct contact) divided by the total number of outbound calls made over the same period of time, as a percentage. See data (31)
Operating Margin Total operating income divided by the total net sales generated over the same period of time, as a percentage. Net sales accounts for the value of returned goods and warranties. See data (28)
SG&A as a Percentage of Sales The total sales, general and administrative-related expenses divided by total sales generated over the same period of time, as a percentage. See data (25)
Outbound Calls Handled per Representative The total number of outbound calls handled by Call Center representatives divided by the number of Call Center representatives working for the company over the same period of time. See data (24)
Sales Quota Attainment The total number of individual sales representatives that achieved their sales target or quota divided by the total number of sales representatives working for the company over the same period of time, as a percentage. See data (24)
Average Compensation: Sales Representatives The average total compensation (salary, bonuses, commissions) for sales representatives over a certain period of time. See data (21)
Average Base Salary: Sales Representatives The average base salary for sales representatives over a certain period of time. See data (21)
Inbound Calls Handled per Representative The average number of inbound calls handled by Call Center representatives divided by the total number of Call Center representatives handling inbound calls over a certain period of time. See data (20)
Average Compensation: Sales Managers & Supervisors The average total compensation (salary, bonuses, commissions) for sales managers and supervisors over a certain period of time. See data (18)
Average Base Salary: Sales Managers & Supervisors The average base salary for sales managers and supervisors over a certain period of time. See data (18)
Net Profit Margin Total net profit (before taxes) divided by the total sales generated over the same period of time, as a percentage. See data (16)
Average Compensation: Sales Representatives Total sales representative compensation-related expense (salaries, commissions/bonuses) incurred by the company divided by the total number of sales representatives working for the company over the same period of time. See data (15)
Sales and Marketing Expense as a Percentage of Total Revenue Total expense incurred by both the Marketing and Sales Departments (wages, benefits, commissions, overhead, campaign expenditures, etc.) divided by total revenue earned by the company over the same period of time, as a percentage. See data (15)
Span of Control: Sales The average number of sales representatives reporting to each sales manager. See data (13)
Inside Sales Expenses as a Percentage of Total Revenue The total inside sales-related expense (salary, commissions/bonuses, overhead) incurred by the company divided by total revenue generated over the same time period, as a percentage. See data (13)
Asset Turnover Ratio (Sales to Assets) Total sales generated by the company divided by the total dollar amount of assets held by the company over the same period of time, expressed as a ratio. See data (12)
Total Headcount: International Sales Force The total number of non-domestic sales employees working for the company at a certain point in time. See data (10)
Sales Representatives per Sales Support Employee The total number of sales representatives divided by the total number of sales support employees working for the company over the same period of time. See data (10)
Cost per Lead: All Channels The total cost of marketing advertising campaigns across all platforms (digital, traditional and direct) divided by the number of qualified sales leads generated through these platforms over a certain period of time. See data (10)
Total Operating Expense as a Percentage of Sales Total operating expense for the company divided by the total dollar amount of sales generated over the same period of time. See data (10)
Average Handle Time (Outbound Calls) The average number of seconds required to handle a single outbound call, including any after-call work that is required. See data (10)

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