Retail KPIs, Metrics & Benchmarks

Digital Marketing (Launch-to-Analytics) Cycle Time

The number of business days required to initiate and complete a digital marketing campaign, from the time that the campaign is launched until when the campaign data is prepared for post-camp...

KPI Type : Service

Formula : (Sum of Calendar Days Required to Initiate and Complete a Digital Marketing Campaign) / Total Number of Digital Marketing Campaigns Performed

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Distribution Center Expense as a Percentage of Revenue

The expense incurred by a company's distribution center (e.g., expense focused on receiving shipments, warehousing, sorting, inventory control, picking, etc.) divided by the total dollar amo...

KPI Type : Cost

Formula : (Distribution Center Expense Incurred / Total Company-Wide Revenue Generated) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Distribution Center Expense per Case

The total expense incurred by a company's distribution center (e.g., expense focused on receiving shipments, warehousing, sorting, inventory control, picking, etc.) divided by the number of...

KPI Type : Cost

Formula : Total Distribution Center Expense Incurred / Number of Cases or Pallets

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Voluntary Turnover Rate

The number of employees who left the company voluntarily (i.e., those who resigned or left their position without being terminated/fired) divided by the average number of employees working f...

KPI Type : Quality

Formula : (Number of Voluntary Employee Separations / Average Number of Total Employees) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Involuntary Turnover Rate

The number of employees who left the company involuntarily (i.e., those who were fired or dismissed from their position) divided by the average number of employees working for the organizati...

KPI Type : Quality

Formula : (Number of Involuntary Employee Separations / Average Number of Total Employees) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Positions Filled as a Percentage of Total Employees

The total number of job positions filled over a certain period of time, divided by the average number of employees (company-wide) working for the organization over the same period of time, a...

KPI Type : Volume

Formula : (Number of Job Positions Filled / Average Number of Total Employees) *100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Time to Fill

The average amount of time (measured in days) elapsed between the time that an open job requisition is approved for posting and the time that the candidate accepts the offer to fill the open...

KPI Type : Quality

Formula : (Sum of Days Elapsed Where Job Requisitions are Open) / (Total Number of Job Requisitions Filled)

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Percentage of Repeat Customers

The number of customers who complete multiple transactions over a certain period of time divided by the total number of customers who purchased products or services from the company, as a pe...

KPI Type : Quality

Shopping Cart Abandonment Rate

The number of visitors who add products to their shopping cart but do not complete the checkout process divided by the total number of visitors who begin the checkout process over the same p...

KPI Type : Quality

Retail Security Expense as a Percentage of Sales

The amount of security-related expense (includes security cameras, security guards, other security measures, etc.) incurred by a company’s physical store locations divided by the total dolla...

KPI Type : Cost

Customer Backorder Rate

The total number of customer orders delayed (backordered) due to the company being out of stock divided by the total number of customer orders placed over the same period of time, as a perce...

KPI Type : Service

Formula : (Number of Customer Orders Delayed due to Backorder / Total Number of Customer Orders Placed) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Sales per Square Foot

The total dollar amount of sales generated by the company divided the number of square feet of retail space managed by the company over the same period of time.

KPI Type : Revenue

Stocking Cycle Time (Dock-To-Stock)

The number of hours required to properly store materials or goods, from the time the materials/goods are received from the supplier until the time they are stored and recorded in inventory m...

KPI Type : Service

Formula : Sum of Time to Stock Incoming Shipments / Total Number of Shipments Received

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Percentage of Backorder Dollars

The total dollar value of orders delayed in shipment due to the company being out of stock divided by the total dollar value of orders placed over the same period of time, as a percentage.

KPI Type : Service

Formula : (Dollar Value of Orders Delayed in Shipment / Total Dollar Value of Orders Placed) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Percentage of Sales Lost Due to Supply Issues

The total dollar value of sales lost due to the supplier being out of stock divided by the total dollar value of customer sales over the same period of time, as a percentage.

KPI Type : Quality

Formula : (Dollar Amount of Sales Lost Due to Supply Issues / Total Dollar Value of Sales) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Percentage of Backorder Lines

The total number of customer order lines delayed in a shipment due to the company being out of stock divided by the total number of order lines processed over the same period of time, as a p...

KPI Type : Service

Formula : (Number of Order Lines Delayed in Shipment / Total Number of Order Lines Processed) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Click Rate

The percentage of emails sent out to customers or subscribers over a certain period of time that result in a click somewhere within the email body. Segment based on campaign or content to co...

KPI Type : Quality

Formula : (Number of Emails that Result in a Click Within the Email Body / Total Number of Emails Sent) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Retail KPI Encyclopedia

This document defines over 300 Retail Sales metrics, or KPIs, covering Merchandising, Store Planning, E-Commerce, Inventory Management and more. These KPIs are further categorized into seven...

Type : KPI Encyclopedia

Recruiting & Hiring Staffing Ratio

The number of company-wide employees divided by the total number of recruiting and hiring employees working for the company at the same point in time. Recruiting and hiring employees are tho...

KPI Type : Organizational

Formula : Total Number of Employees / Number of Recruiting & Hiring Employees

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Click-to-Open Rate

The percentage of emails opened by customers or subscribers over a certain period of time that result in a click somewhere within the email body. Segment based on campaign or content to comp...

KPI Type : Quality

Formula : (Number of Emails that Result in a Click Within Email Body / Total Number of Emails Opened) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Unsubscribe Rate

The number of users who unsubscribe from the company's email list after receiving a marketing campaign email divided by the total number of emails sent during that campaign, as a percentage.

KPI Type : Quality

Formula : (Number of Users Who Unsubscribe from the Company’s Email List / Total Number of Emails Sent) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Spam Complaint Rate

The number of users who submit a spam or abuse report after receiving a marketing campaign email divided by the total number of emails sent during that campaign, as a percentage.

KPI Type : Quality

Formula : (Number of Users Who Submit a Spam or Abuse Report / Total Number of Emails Sent) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Unique Open Rate

The number of times an individual user opens an email sent out during an email campaign divided by the total number of emails sent during that campaign, as a percentage. "Unique opens" does...

KPI Type : Quality

Formula : (Number of Emails Opened / Total Number of Emails Sent) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Email Marketing: Hard Bounce Rate

The number of emails sent during an email campaign that are not deliverable due to a hard bounce (such an event results from fake or disabled email addresses or domains, email address blocke...

KPI Type : Quality

Formula : (Number of Emails Not Deliverable / Total Number of Emails Sent) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Warehouse Equipment Utilization Rate

The total amount of time that warehouse equipment is used divided by the total amount of time that the equipment is scheduled to be available for use over the same period of time, as a perce...

KPI Type : Quality

Formula : (Amount of Time Warehouse Equipment is in Use / Total Amount of Time Warehouse is Scheduled to be Available) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Non-Salary Compensation per Employee

The total amount of non-salary compensation paid to company employees divided by the total number of employees working for the organization over the same time period. Non-salary compensation...

KPI Type : Cost

Formula : Total Non-Salary Compensation Expense / Total Number of Employees

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Training Expense per Employee

The total training and development expense incurred by the company divided by the number of employees within the company receiving training (i.e., "learners") over the same time period. Trai...

KPI Type : Cost

Formula : Total Training & Development Expense / Number of Employees Undergoing Training

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Turnover Rate

The number of employees who left the company (voluntarily or involuntarily) divided by the average number of employees working for the company over the same period of time, as a percentage.

KPI Type : Quality

Formula : (Total Number of Employee Separations / Average Number of Total Employees) * 100

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Mean Time To Repair

The average amount of time (measured in hours) required to repair a system or application to full functionality following a failure (i.e., a service interruption), measured from the time th...

KPI Type : Service

Formula : Sum Of Time To Repair For All Systems / Number Of Repairs Completed During Examination Period Across All Systems

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!

Training Hours per Employee

The number of hours existing employees (does not include new employees) spend training divided by the number of employees undergoing training over the same period of time.

KPI Type : Quality

Formula : Total Number of Hours Existing Employees Spend Training / Number of Employees Undergoing Training

KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now!